A long time ago, I wrote about the phenomenon that occurs when people buy things. It seems that a person who spends more money on something will be convinced that it is better – simply because it was more expensive. I obviously tend to believe this study because we don’t generally buy expensive things. Clearly I’m biased.

This morning I read about Wal-Mart’s attempt to … go green by supporting local farmers and produce.

This was then followed up by an article by a foodie, Corby Kummer, who has an unfortunate name but writes for The Atlantic.

He has a lot of the same contempt for Wal-Mart that seems to befit people who identify with the progressive, left side of politics. Or should I say – he had. He was impressed enough with Wal-Mart’s offerings to actually hold a blind taste test between them and organic, local produce from Whole Foods.

This is probably my favorite quote from the article:

“They do a lot of good things they don’t talk about,” he offered.

I think that’s true of a lot of people and businesses.